Kim Hyun Joong breaks Lee Min-ho record in commercial endorsements

Kim Hyun Joong, leader of boy band SS501, beat “Boys over Flowers” co-star Lee Min-ho in a poll for top favorite commercial endorser.

In its “2009 Korean Commercial Trends Report,” Korean advertising firm Adwaple said Kim garnered 27.1 percent to edge out Lee who obtained 19.9 percent rating as most popular Korean male celebrity product endorser.

In third place is Lee Seung Ki, star of “Shining Inheritance,” who got 19.6 percent.

Kim and Lee both starred in last year’s hit drama series “Boys over Flowers.” Kim played Yoon Ji Hoo, who is a rival of Gu Jun Pyo, Lee’s character.


The series catapulted them to fame, which allowed for a number of commercial endorsements to come their way.

On a related note, Kim also topped a survey by music website Monkey3. Kim was voted by netizens as the celebrity that they would like to be their personal chef.

He was the top choice, garnering more than half or 57 percent of the votes. 2PM’s Taecyeon was second and Lee Seung Ki was third. Read more about this story here.